KPU Instructor and Student Authored Open Educational Resource & Ancillary Guide | Andrea Niosi Edited by Andrea Niosi (School of Business) [A person smiling in front of a sunset Description automatically generated with low confidence] Link to Resources: Introduction to Consumer Behaviour<https://open.bccampus.ca/browse-our-collection/find-open-textbooks/?uuid=42a6f6e6-2576-46f5-812d-7e06fec04309&contributor=&keyword=&subject=> & Ancillary Resource Guide<https://opentextbc.ca/ancillaryconsumerbehaviour/> This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers. This OER contains content created by students from Kwantlen Polytechnic University and is best used alongside the Ancillary Resource Guide<https://opentextbc.ca/ancillaryconsumerbehaviour/> that contains several essays, case studies, assignments, and project outlines, and an accompanying multiple choice test bank. Best, [logo gif] Urooj Nizami; MISt, MA (she/her) Open Education Strategist, KPU | Open Education Kwantlen Polytechnic University e urooj.nizami(a)kpu.ca<mailto:urooj.nizami(a)kpu.ca> w www.kpu.ca/open<http://www.kpu.ca/open> Subscribe to the KPU Open listserv here<https://lists.bccampus.ca/mailman/listinfo/openkpu> Kwantlen Polytechnic University ► Where thought meets action This e-mail and any attachments may be confidential or legally privileged. If you received this message in error or are not the intended recipient, please destroy the e-mail message and any attachments or copies. At KPU, we work, study, and live in a region south of the Fraser River which overlaps with the unceded traditional and ancestral lands of the Kwantlen, Musqueam, Katzie, Semihamoo, Tsawwassen, Qayqayt, and Kwikwetlen peoples.